This proposal covers what Hawky decodes across your creatives and your competitors', what it runs autonomously, and exactly what the pilot costs per brand, per month.
01 · The shift
Reporting tools tell you a campaign underperformed. They cannot tell you which hook, format or angle inside the creative caused it — and they certainly cannot act on that before the next tranche of spend goes out. That gap between knowing and acting is what Hawky closes.
Today
Creative decisions run on instinct and lag
Every week the loop stays open, spend compounds against an unproven creative.
With Hawky
Creative decisions run on evidence, continuously
The loop closes daily — and the system gets sharper every time it runs.
02 · The system
Everything Hawky sees writes to shared memory, and everything it produces is scored back against the same KPI. The loop runs daily whether or not anyone opens the dashboard.
Decode
Every live and past creative broken into elements and scored against your KPI.
Watch
Rival ad libraries pulled daily — hooks, USPs, offers, CTAs and collabs.
Act
Targets set, fatigue caught, budget reallocated — on your approval.
Compound
Every learning is retained, so the engine sharpens instead of restarting.
03 · Module by module
Three modules make up the Doveriye package. Each is listed with what it sees, what it does, and what it changes.
Clustering
Creatives grouped across ads and campaigns, so patterns surface instead of single-ad noise.
Extraction
Hook, angle, offer, CTA, visual style and placement pulled from every creative.
Sources
Meta Ads Library, Google Transparency and TikTok pulled every day, not on request.
Copilot
Query performance in plain language, then deploy or pause directly from the answer.
Goal agents
Set a KPI target. The agent forms hypotheses with evidence and executes on approval.
Proactive agents
Creative fatigue, cost drift and anomalies surfaced before the budget follows them.
Rule agents
Test-to-scale graduation automated against rules your team configures.
Control
Every action logged and reversible. High-stakes calls stay with your team.
Brand Kit
Upload directly or link your DAM. Base visuals are used as-is.
Briefed by data
Concepts come from your winning elements and competitor gaps, not a blank page.
Statics
On-brand static creatives produced monthly, included in the subscription.
Launch-ready
Variants built, resized and pushed into campaigns once your team signs off.
04 · Proof
Hawky runs today for brands and agencies operating across marketplace, D2C and performance workloads.
05 · Pricing
One package, three modules, one price per brand per month. The pilot is priced to be decided on — not to be locked into. You continue only if it earns the second phase.
Phase 01 · Pilot
per month · per brand
Phase 02 · Post-pilot
per month · per brand · base subscription
| What's included | Allowance in the subscription | Module |
|---|---|---|
| Creative analysis | 400 creatives analysed per month, decoded into elements and scored against your KPI | Creative & Competition Intelligence |
| Competitor analysis | Up to 5 competitors tracked — 600 competitor ads analysed per month | Creative & Competition Intelligence |
| Performance agents | 4 goal agents · 2 proactive agents · 3 rule-based agents | Performance Agents |
| Static creative production | 25 static creatives per month per brand, on-brand and launch-ready | Creative Studio |
₹65,000 per month per brand for the two-month pilot — reduced from ₹85,000 — then ₹1,45,000 per month per brand for the twelve-month contract. The subscription price covers the platform, the agents, the production layer and the creative analysis that trains the engine on your brand — which is why that analysis sits inside the subscription rather than being metered.
Pricing is per brand, per month, exclusive of applicable taxes and media spend · Allowances to be fixed before signature · Valid 30 days from issue.
Add-on · Creative Catalogue
A dedicated creative generation package for brands that need high-volume catalogue creatives — built on the same Brand Kit, briefed by the same winning elements, and shipped launch-ready.
Add-on · Catalogue generation
per month · per brand
Catalogue pricing is per brand, per month, exclusive of applicable taxes · Available as an add-on to the pilot or the twelve-month contract · Allowances fixed before signature.
06 · The pilot
The pilot is a gate, not a trial period. The criteria are agreed and baselined in week one, so the decision at month two is a measurement rather than a debate.
Channels connected, Brand Kit built, existing creative library ingested and scored. Competitor set nominated. Success criteria fixed and baselined.
Element-level winners surfaced across the library. Competitor set tracked daily. First static batches produced and launched.
Goal agents run against the agreed target. Proactive agents watch for fatigue and cost drift. Rule agents graduate winners on your thresholds.
Measured against the criteria fixed in week one. Doveriye continues into the twelve-month contract only if the pilot clears them.
07 · Next steps
No new production is required to begin. Your existing creative library is the training data, and the first evidence comes back from ads you have already run.
Step 01
Three modules, pilot pricing and the allowances above.
Step 02
Up to five, so the competitive crawl starts on day one.
Step 03
Agree the KPI target and what a successful pilot looks like.
Step 04
Order form signed, channels connected, Brand Kit built in week one.
The close
What Doveriye has not had is a system that can prove which element earned the outcome — and then act on that, every week, without adding headcount.